Home » The LineaOrganica Story – Thank you, 2017!

The LineaOrganica Story – Thank you, 2017!

“She believed she could, so she did”.

This quote by R.S. Grey is one that helped me a lot throughout 2017, wherein I, together with my parents, Jack and Ruby, built this new dream company of ours named LineaOrganica.

The dream was born January 2017, wherein we had this crazy idea of putting up organic retail shops all over the Philippines. We wanted to be the first ones to pioneer the use of organic beauty products and educate the market about its benefits. We spent a lot of time doing R&D and finally, around March, we were ready to “get the show on the road”.

We did tons of research about what is out there in the organic market, focusing mainly in Europe and U.S., because this is where the strictest organic certification bodies were found. We found several different brands from different countries like Italy, Spain, Turkey, Germany, and the US. We flew and visited each company one by one, met their owners and teams, visited their factories, checked the quality of their products and got the details of their certifications.

This is why I can assure each and every customer of LineaOrganica, that all brands were carefully curated and all the products are well-tested.



In fact, I started a vlog, wherein I took my camera with me during all our travels and documented my experience of going to the different companies. It was a crazy idea because you usually don’t vlog while doing business but I thought it was a unique way to show people the reality and what goes behind the scenes in developing a business.

Starting a business, especially nowadays, is not easy at all. You need to have a purpose (why are you starting a business at all?), thus having a clear vision of where you want your company to go and finally, you need to the willpower to JUST DO IT.

LineaOrganica Team

Everything from then on happened quite fast. Mid-year, we started building our team, little by little. We were lucky enough to pool a group of really young, fun and passionate group of guys. By October, we were ready to launch our website. Then, the products started coming one by one, and we were ready to sell!

LineaOrganica x POGS 2017

Around November, we had the opportunity to join a convention for doctors, at the annual convention of Philippine Obstetrical and Gynecological Society (POGS). It was very successful, the doctors were really excited to discover LineaOrganica, because now they can recommend their pregnant patients a shop where all products are safe for them to use (including the Radico Hair Color!).

Now it is December, the year is about to end and I only feel one thing – thankful.

The year 2017 had been a pivotal year.

I never imagined that I can do something (business wise) that I’m truly passionate about and where work doesn’t feel like work. It’s such a blessing to be able to wake up every day with drive and excitement.

LineaOrganica Christmas Party 2017

This is just the BEGINNING of the LineaOrganica Story. We are looking forward to an amazing 2018 and we hope that you will be a part of it! 🙂

Thank you and Happy New Year!

PS. Please visit our website www.lineaorganica.com and discover world-class organic brands such as Radico (India), Iva Natura (Turkey), Naobay (Spain), bSoul (Italy), Helan (Italy), Good Clean Love (US) and more coming soon!

PPS. Our crazy dream of putting up organic retail shops are is not too crazy anymore because we are opening our flagship store at S Maison at Conrad very soon, as well as another store at Vertis North. Stay tuned for the launch. 🙂

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